Online retailer Very Group, has announced an expanded collaboration with Amazon Web Services (AWS) to accelerate retail innovation with generative AI.
As part of the collaboration, Very will launch a new Gen AI Innovation Lab powered by generative AI, machine learning, and storage capabilities to deliver interactive and personalised digital shopping experiences to millions of customers.
The Gen AI Innovation Lab will trial new generative AI-powered retail solutions to revolutionise how customers shop on the eCommerce platform, combining advanced cloud and generative AI capabilities with Very’s retailing experience and insights. It will help create new products and immersive eCommerce offerings that will power more relevant, timely and personalised experiences for Very’s customers, and enable better decisions at scale for its colleagues.
“We want to be recognised as one of the UK’s leading AI-powered retailers. To keep our customers satisfied and transform our business operations, we’ve chosen to build on our existing strategic relationship with AWS and incubate new generative AI-powered products with a trusted collaborator and innovator who understands how we work with data at scale,” said Matt Grest, CIO at The Very Group.
“We are proud to be selected by The Very Group to create innovative retail solutions using AI. Using Amazon SageMaker, Very is already leveraging machine learning to transform its business operations. Incorporating new generative AI capabilities like Amazon Bedrock will further enable the company to deliver the personalised experience that customers want to meet their shopping goals,” said Jeff Johnson, General Manager UKI at AWS.
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