Digital retailer Very has announced the launch of its new own-brand fashion proposition.
The Very Collection, available online from today (4th September), is the evolution of the digital retailer’s own-brand fashion ranges. The collection has been modernised with elevated design elements, quality staples and new capsule trend collections.
Through the launch of the collection, the online retailer has increased its own-brand product range options by 15 per cent year of year. Prices range from £4 up to £250 and the new own-brand range will provide trend-led capsule collections focusing on head-to-toe dressing.
Sam Wright, chief commercial and strategy officer at The Very Group said: “This new launch is the natural next step for our own-brand proposition, it brings together fashion fundamentals and the finishing touches to complete any look. Alongside introducing fresh and exciting ranges, the new collection brings together the much-loved V by Very and Everyday brands under one revitalised offering. This means customers can still find their favourite products while discovering something new. Enhancing our own-brand range is a key part of how we help families get more out of life, and we’re excited to continue building on this over the next 12 months as we expand the collection into other categories.”
Victoria Nelson, trading director at The Very Group, commented: “The Very Collection is an exciting new launch for us, which is centered around style and quality. We have elevated our quality levels, and the new own-brand collection aims to improve our fashion and design credentials by delivering much-loved wardrobe staples alongside new season trend must-haves. The Very Collection has everything covered.”
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