This year, for the first time, online retailer Very.co.uk
will run a spring/summer ad campaign. In previous years, the Very brand focused
its advertising around the autumn/winter trading period, but the new approach
for 2013 is designed to support new products and trends above-the-line
throughout the year. A new 10-second advert will appear on TV every week
throughout March, April and May. The £4.2 million integrated Spring/Summer
campaign will run across TV, print and digital. Retained agency St Luke’s
created the ads; Carat booked the traditional media, while the commercial was
directed by James Copeland.
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