VF Corporation, the leading specialist in branded lifestyle apparel, has appointed London-based experience design agency Biglight to drive revenue growth across its largest brands; Timberland®, The North Face® and Vans® through a centrally managed programme of customer experience optimisation.
The appointment will see Biglight assess the performance of the group’s websites across all European markets, using a combination of analysis and usability testing, then work closely with the central and brand teams to identify, create and test opportunities to improve the customer experience in order to deepen brand engagement, increase revenue and reduce costs.
Federico Manno, Digital Commerce Director, EMEA at VF Corporation said: “Biglight have worked with Timberland since 2014 and have established a reputation for delivering results across customer experience optimisation, UX, creative and CRM strategy support services, so we were keen to leverage their specialist capabilities to support the group in a wider context, as we focus on improving our customer experience.”
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