Online bathroom products retailer Victoria Plumb has
launched a new adaptive version of its website which is tailored towards mobile
users.
The site makes it easy for bathroom shoppers to “showroom”
and compare Victoria Plumb’s range while browsing in-store at its bricks and
mortar competitors. The new site is also providing popular with its trade
customers who make use of it from construction sites. Rather than develop a
separate mobile site, Victoria Plumb opted instead for an overall adaptive
design approach, using the same web address and a visually appealing
presentation of its categories and products ranges. The shopper’s experience is
precisely tailored to their mobile device with a one page check out simplying
the ordering process.
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