Victoria Plumb the online bathrooms supplier is set to extend its reach by offering bedroom furniture in addition to its core products. It has taken the opportunity to relaunch the business with a new brand image, a new responsive website, and has also changed its name to VictoriaPlum.com. The business which also owns the rights to the MFI brand has decided to shutter its use of the MFI name which is acquired in 2010 from the administrators for a consideration of £250,000.
This all comes at a time when Matalan has just announced its entry into the direct bathrooms arena amidst growing competition from online pure-plays, builders merchants, and the large DIY chains and as Shop Direct ends its use of the Woolworths brand name.
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