VictoriaPlum which acquired the rights to the MFI brand in 2011 has launched an MFI bedroom furniture range via its website to coincide with the peak Spring home improvements season. The new offering will complement its bathrooms range and give the business greater opportunities for cross-selling to consumers who are upgrading their homes. MFI had originally launched back in 1964 and had built a chain of 200 stores around the UK which were eventually closed in 2008 as the brand lost ground to competitors.
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