Replai which claims to be the world’s first video-based creative insights platform, has raise dUS $4.7 million in seed funding, bringing its total funding to US $6 million. Replai provides custom computer vision and AI technology to any company that uses video online. The round was led by Hoxton along with Sonae IM, Lux Capital, Sequoia and Accel and includes expanded participation from existing investors.
Replai has already reached more than $2.5 billion in video spend through its platform. The company will use the funds to expand its product suite, hire new talent and accelerate growth across the U.S. and Europe.
“As a firm, we only focus on startups pioneering innovative new categories. Replai is a game-changer with their AI-based video intelligence platform. They have an outstanding team, disruptive technology, and a global vision to scale into the next decacorn. We look forward to helping João and Francisco scale the company and solidify its first-mover leadership,” said Hussein Kanji, partner at Hoxton Ventures.
The digital video content market has the potential to grow by US$327.19 billion during 2021-2025. Video is critical for marketing, sales, and communications teams across industries. For any company that works with video, Replai’s platform can automatically tag custom video elements and characteristics at scale, measuring video in tailored events and linking them to real-time data — answering precisely why specific videos perform and why they don’t. Moreover, Replai’s platform provides customers with recommendations on-the-fly across unlimited visual elements that will maximise any video’s performance with their dedicated user audience.
“We’re incredibly humbled by customers’ response to our solution and investors’ confidence in our team and vision. We’re excited to accelerate our first-mover advantage and expand our footprint globally as the category trailblazer in custom computer vision and AI intelligence for video,” said João Costa, Co-Founder and CEO. “Beyond the tech and tools, Replai is a people-first, customer-centric company, and we extend this value to our clients, our partners and one another.”
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