Peter Fedoročko, CTO of GoodData: ” Many companies overexpanded during a period of cheap capital and rapid digital acceleration. Now, they’re confronting what happens when AI, automation, and market efficiency collide with overhiring.
The takeaway isn’t necessarily cost-cutting – it’s about system design. How do we integrate tech? The companies that succeed will be those that use AI in core workflows early, understand which functions can be automated safely, and reallocate human talent toward higher-order problem-solving.
The value now lies in those who can design, monitor, and collaborate with automated systems – not compete against them. The future belongs to organisations that treat AI not as a headcount reduction tool, but as a tool to benefit the workforce. It’s not humans vs machines, it’s about giving the humans the best chance to succeed using a technology that isn’t going away.”
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