‘WHAT MEMORIES WILL YOU CREATE THIS CHRISTMAS?’
Virgin Experience Days has launched its 2016 Christmas campaign, which reminds us of the everlasting magic of memories. Set to the track ‘Adventurers’, by singer/songwriter, Holley Maher, the festive film features a young couple as they exchange Christmas gifts. Presented with an empty photograph frame, the puzzled young chap soon realises his present includes a Virgin Experience Day gift pack. The short animation then zooms in on some of the twosomes’ adventures together, memories now framed on the mantelpiece and never forgotten.
The campaign builds on the current UK lifestyle trend towards ‘doing stuff not buying stuff’ after Virgin Experience Days saw a pickup in demand for experience gifts as the UK turns its back on material things.
Chris Smith, Marketing Director, Virgin Experience Days, said: “The gifting market is saturated with ‘stuff’. People love to have the latest gadget or fashion, yet the temporary pleasure we feel when purchasing these items is short-lived compared to the everlasting memories and happiness we feel when we experience something different, from trying out a new skill, challenging ourselves or just a special day out together. Ask people what they got for Christmas last year and it’s likely they won’t remember. We love to talk about our experiences and share them on social
media. We hope our customers will enjoy the animation.”
The animation, developed in-house by Virgin Experience Days Lead Designer, Craig Francies, has been created using Modo.
The advert, featuring the strapline ‘What memories will you create this Christmas?’ launches on the online retailer’s web site on Thursday, 3rd November and will feature in a digital, social and YouTube campaign including the hashtag #ChristmasToRemember.
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