Online wine retailer Virgin Wines has formed a strategic partnership with Ocado which will enable it to sell a selection of 50 wines by the bottle. To date, Virgin Wines has only sold these wines as part of multi-bottle cases and the move will, it hopes, bring them to an extensive new audience.
Jay Wright, CEO, Virgin Wines said: “We are thrilled to be working with Ocado to bring our expertise in sourcing and creating wines to its considerable audience.
“I’m confident the wines selected for our range at Ocado will resonate with both seasoned wine enthusiasts and those looking to discover something new.”
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