Email
data analytics company Return Path has secured aUS $35 million investment led by leading private equity firm
Vista Equity Partners. The funding will support a significant expansion of
Return Path’s sales and marketing capabilities as well as an acceleration of
its product roadmap.
Return
Path’s analytical insight enables more than 2,500 leading brands to gain
visibility into the return on their marketing investments and their customers’
behaviour. In recent years,
the company has launched Email Fraud Protection,a security and brand protection
solution. The Email Fraud Protection solutionis designed to eliminate the impact of email
fraud. By analysing data from its cooperative network of mailbox and
security providers – representing 2.5 billion email accounts, approximately 70per centof the worldwide total – Return Path delivers real-time
threat intelligence to block phishing attacks and other abuse at the network
perimeter. In addition, Return Path is adding analytic capabilities to enable
its customers to better understand how consumers interact with competitors’
campaigns as well as how consumers spend their time and money by analysing
transactional trends from its fast-growing digital consumer data. Return Path
will continue to invest in developing and bringing solutions based on these
capabilities to market in 2015 to solve the most challenging business decisions
of its fast growing customer base.
Return
Path has posted 40 consecutive quarters of revenue growth and now has more than
420 employees in 12 offices around the world, including New York; Sunnyvale,
CA; Broomfield, CO; Austin, TX; Toronto; London; Paris; Munich; Sao Paulo; and
Sydney. As part of the investment, Patrick Severson, principal with Vista
Equity Partners, will join Return Path’s Board of Directors. With over $14
billion in cumulative capital commitments, Vista Equity Partners focuses its
investments in software, data and technology-enabled businesses. The private
equity firm goes beyond traditional investing, providing multilevel support and
professional expertise built on a foundation of proven best practices.
Vista Equity Partners joins a syndicate of prominent investors in Return
Path, including Union Square Ventures, Costanoa Venture Capital, Foundry Group,
Sapphire Ventures (formerly SAP Ventures), and Industry Ventures.
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