Visualsoft has made its first move into bricks-and-mortar retail, expanding its services to include Shopify POS and strengthening its commitment to helping brands bridge the gap between online and in-store, bringing its learnings and experience of online to the physical world.
The new focus on unified commerce is being led by Matthew Eley, who has been appointed as the agency’s first Retail Product Lead. With a background in digital retail and a deep understanding of how shoppers behave across different channels, Matthew is now leading Visualsoft’s work to support clients with Shopify POS – from installation and hardware to workflows and integration.
“Retail has changed. Shoppers don’t think in channels – they just expect things to work. Whether it’s online or in-store, the experience needs to be joined up and seamless,” said Chris Fletcher, CEO of Visualsoft. “This move is something we’ve been building towards for a while, and Matthew’s the right person to bring it to life. We’re excited to help retailers create smarter, more connected journeys.”
Shopify POS brings powerful features that make that connection possible – including real-time stock sync, unified customer profiles, and flexible checkout options. It’s all designed to help retailers deliver better experiences, without the tech headaches.
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