Voggt, Europe’s first live video eCommerce platform using livestreaming to bring the fun of in-person shopping to mobile and web, has launched in the UK to create a community that is passionate about collecting and trading everything from playing cards, comic books and figurines, to sports memorabilia, fashion and sneakers.
Voggt aims to enhance the traditional retail experience through livestreamed shows which bring together both sellers and passionate fans to create an online community, bringing the feeling of entering a Lego, Warhammer or vintage clothing shop to your living room.
The livestreaming model allows sellers to authentically engage with a growing community, showcase their products in real-time and build their online following while providing levels of personalised support to customers typically found in a physical shop. Customers gain peace of mind as they can learn more about the quality and history of the product, all on livestream.
Voggt’s UK launch comes as consumers increasingly pivot to online retail; eCommerce sales are expected to reach $5.4 trillion globally in 20261. However, online retail is void of the intimate experience of social interaction. Voggt aims to significantly enhance the retail experience by focusing on building communities.
The platform includes a live chat feature where members can share their views and speculate on the value of products in real-time during a show. Community members can also experience the anticipation of a ‘box break’, where a pack of trading cards is sold before revealing its contents, as well as take part in Voggt’s regular events and giveaways.
Voggt’s sellers’ portal provides a level playing field for all, regardless of budget or size – from large institutional retailers to individuals looking to sell an old collection. The portal offers a variety of useful tools and guides to assist in the selling process. Additionally, through Voggt’s live shows, sellers can showcase their entire collection in front of an interested audience at once. This helps reduce the time that they must spend uploading each item onto an online marketplace, and as Voggt’s commission of 8.9 per cent is among the lowest in the industry, sellers earn more from these sales than on other platforms.
Voggt has placed safety and security at the heart of its model. All sellers complete an onboarding process to verify they meet the platform’s standards and community guidelines. Once registered, Voggt adopts a community-focused approach whereby members rate sellers after each purchase and display feedback during sellers’ livestreams and on their profile pages. Sellers that maintain consistently high ratings from the community are rewarded with badges and emblems which are displayed on their profile to highlight their trusted credentials.
To protect buyers and sellers alike, payments are not released to sellers until the items have been delivered, ensuring buyers can be easily refunded if there are issues with their orders. If the product is delivered, but buyers and sellers disagree about the quality, Voggt acts as an intermediary to reach a fair solution for both parties, quickly and confidentially.
Kevin Loiseau, Co-founder and Chief Marketing Officer at Voggt, said: “While eCommerce platforms have enabled easy access to a wide range of products and brands, we could see that the fun and social aspect of in-person shopping was being lost. By combining livestreaming and live chat with online commerce, Voggt is transforming the online retail experience and enabling our users to be part of a community that shares their passions for collectibles, sneakers and fashion.
“As well as bringing the social aspect of shopping online, Voggt has created a safe environment for buyers and sellers without compromising on fun. We look forward to helping hobbyists and small collectors be part of a community and turn their knowledge of everything from fashion to trading cards into a flourishing business.”