Voyado, the Swedish retail technology platform, has announced its new global partnership with BESTSELLER to help them drive increased customer loyalty and deliver hyper-personalised experiences to their customers across all touchpoints.
Voyado’s partnership with BESTSELLER highlights the company’s growth journey. While Voyado has its foundation in the Nordics, it is rapidly expanding its business across Northern Europe.
Global fashion group BESTSELLER operates more than twenty brands, including JACK & JONES, Vero Moda, and Only. These brands offer clothing and accessories for women, men, teenagers, and children in more than 16,000 multi-brand and department stores and approximately 3,000 branded BESTSELLER retail stores around the world, in 70 countries.
Talking about the new partnership, Steffen Simonsen, head of brand tech at BESTSELLER, said: “The initial scope of our project was to acquire a loyalty management solution to integrate with our existing marketing automation platform. However, we quickly saw the power of Voyado’s unified solution to manage the loyalty program and leverage the loyalty mechanisms seamlessly in our customer communication across all channels.
“We realised that to be successful with our loyalty initiative, it would be critical to enable our users to get insights and act on all customer data, including loyalty data, as efficiently as possible. This efficiency allows us to turn great ideas in the morning into impactful customer experiences by the afternoon without dependencies from central IT.”
With Voyado, BESTSELLER will be able to manage its customer data, communication, and loyalty in one omnichannel environment to drive personalised campaigns through automation and AI segmentation capabilities. A key focus of the Voyado platform is to enable users to run personalised campaigns at scale by maximising time to value with an easy-to-use platform.
BESTSELLER has already started implementing the Voyado platform for all brands. It has gone live with JACK & JONES, Vero Moda, Only, Selected, Vila, Name It, and Noisy May just a few months after starting the project.
Simonsen continued: “One key factor in deciding to work with Voyado was not only their retail focus and expertise but also their way of working and approach to partnerships. It was very important for us to find something more than just a software vendor. With Voyado, appreciate the real partnership where both teams work pragmatically to solve problems and deliver value to both organisations.”
Once Voyado is fully implemented, BESTSELLER will operate a seamless omnichannel loyalty program across all markets for each brand. Voyado connects to both eCommerce and physical stores to gather all customer data in a unified environment, enabling the brand teams to execute all types of campaigns to maximise recruitment, retention, and activation of consumers in all channels.
Karl Stone, regional VP, Voyado UK & I, said: “Our partnership with BESTSELLER represents not just a milestone in Voyado’s expansion but a testament to our ability to meet the complex needs of globally recognised brands. Together, we’re navigating the multifaceted retail landscape, bringing our shared vision of enhanced customer loyalty and personalised shopping experiences to life”.
This year will be a focused year of growth for Voyado as it expands its position in the UK retail market. In recent months, it has already secured new partnerships with Luca Faloni, Belstaff, and Silvercross, demonstrating the ambition to support businesses in transforming customer interactions.
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