Watches of Switzerland makes significant US acquisition


Watches of Switzerland makes significant US acquisition

Watches of Switzerland has acquired US-based luxury watch retailer Deutsch & Deutsch, an official distributor of Rolex, Roberto Coin, Cartier, OMEGA, TUDOR and other key brands.

Deutsch & Deutsch is a family-owned luxury watch and jewellery retailer that has been operating in Texas, US since the 1920s. It has four showrooms operating in Texas: El Paso, Laredo, McAllen and Victoria. For the financial year ended 31 December 2024, the four showrooms generated a combined annual revenue of $67 million with profitability in line with the Group’s existing US retail business.

Brian Duffy, Chief Executive Officer, Watches of Switzerland Group, said: ” We have admired Deutsch & Deutsch for many years and see this value-accretive acquisition as an excellent complement to our existing US showroom network, strengthening our leading position in the luxury watch and jewellery market in the US. We look forward to combining Deutsch & Deutsch’s local expertise with the strengths of the Watches of Switzerland Group as we continue to grow our presence in this key market.”

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