Homewares retailer Wayfair.co.uk has added “Shop by Colour”
and “My Clipbar” functionalities to its website. Using the site’s propriety
technology, Shop by Colour aims to minimise the time spent on general searches
and gives shoppers a customised approach to product searches, based on various
shades of colour. My Clipbar is a tool that allows shoppers to browse the site
and drag and drop items of interest without the need to place them in their
shopping baskets. The tool provides customers with the opportunity of
visualising items together, sharing them with friends or comparing and saving
them for later.
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