Wayflyer, a revenue-based financing and growth platform for eCommerce businesses, has announced the launch of Wayflyer Benchmarks, a tool which unlocks data for eCommerce founders looking to optimise their business and marketing performance.
The free resource provides in-depth reports and insights, allowing users to accurately assess how their performance compares to that of their competitors. The tool takes the guesswork out of decision-making, meaning founders can find out whether performance fluctuations are happening across the board or are only relevant to their business.
To do this, the platform uses an anonymised and aggregated dataset to compare businesses against their competitors across a range of key metrics. A by-product of helping thousands of brands with funding is the huge dataset Wayflyer has built, giving Wayflyer a birds-eye and holistic view of the market. These unique insights allow Wayflyer to create industry-wide benchmarks that eCommerce founders cannot access at the same scale elsewhere.
Benchmarks is available to any eCommerce founder, not just existing Wayflyer customers. It’s also available to partners and agencies wishing to help their clients to grow their businesses.
This is the first of a range of tools Wayflyer is set to launch in the coming months to help founders thrive in an ever-changing eCommerce market.
Commenting, Wayflyer’s chief revenue officer, Dan O’Brien, said: “We’ve always been committed to helping eCommerce businesses of all sizes reach their full potential. One question our customers always ask us: how is my business performing compared to my competitors? And at a time when every dollar counts, it’s never been more important for founders to ensure they are generating a significant return on their marketing efforts.
This news comes as Wayflyer recently announced a renewed $300bn debt line from global financier J.P. Morgan. The business also confirmed that it has deployed over $2bn to eCommerce merchants globally since the business was founded in 2019, helping over 5,000 businesses of all sizes access the funding they need to excel in an increasingly difficult and competitive marketplace.
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