Cumbria-based multititle catalogue company WCF, which operates
Country Collections, The Thimble Guild and Waggers, has created a
new catalogue title to take advantage of its ageing customer
database. The Classic Boutique, launched in September,
predominantly sells apparel designed to appeal to women aged 50
and older. It also carries a menswear range.
To promote its new, 68-page catalogue and website, WCF is
actively optimising its website as well as advertising in
national press including the Telegraph, Daily Mail and Radio
Times. It is also using lists and swaps to recruit new customers.
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