Weird Fish is leveraging an online partnership in its bid to drive sales in international markets. It has signed up with Zalando to achieve this and is also set to start selling with Next online. The clothing business which generated £21m in online revenues for 2021 has already established third-party marketplace relationships with Amazon, eBay and OnBuy is bullish about its future growth prospects.
Ben Mercier, Weird Fish customer director said: “In the constantly changing retail environment, it is our objective to identify new markets and opportunities for growth to continue driving our business forward. We see collaborations as fundamental to our overall success as a business. Partnering with highly established fashion retailers like Next and Zalando is a logical step in building our brand awareness into 2022 and beyond.”