2021 has been another challenging year as the global pandemic continues. However, in the eCommerce world, cross-border sellers and buyers made more breakthroughs by selling goods overseas or stocking up for their businesses around a variety of festivals and holidays.
DHgate analysed its data and shortlisted the bestselling products of the year, highlighting Bluetooth headphones, LED shop lights, phone cases, scooters, yoga wear, wedding dresses & party supplies, cosmetic bags, string lights, drones, stress-relieving toys, bookends, knitted hats, and more.
The popularity of such items indicates the trends for markets active in cross-border trade, including leading markets like the U.S., U.K., Australia, Canada, and France, and emerging markets such as the Republic of Seychelles, the Republic of Zimbabwe, and the Republic of Senegal.
Special Occasion Party Supplies Re-arising
In 2021, stay-at-home economy products still dominated shopping scenarios. The sales of associated products for home video and audio, monitors, and small kitchen appliances grew steadily, while VR/AR glasses, sports items, and stress-relieving toys also topped the favourite categories of many sales campaigns.
On the other hand, the demand for special occasion party products climbed rapidly. In recent months, including the holiday season, purchase orders of wedding dresses, bridesmaid dresses, and formal dresses, along with more party supplies such as string lights experienced fast growth. This signifies a slow recovery of offline gatherings, despite new and widespread changes brought by the pandemic.
Although consumers are becoming accustomed to online conferences, networking-focused meetups and celebrations have not been successfully replaced virtual alternatives. The festive season is not the only example, and subcategories such as swimwear, men’s T-shirts and yoga wear also achieved enormously high YoY growth back in the summer when consumers were on break.
During DHgate’s livestream shopping sessions, the favourite products for 2021 included mobile accessories, toys, gifts, digital products such as mini Bluetooth speakers, and wireless headsets. Those products are usually sold at the lowest prices across all platforms, accompanied by a variety of exclusive coupons and deals during the session.
3C and Home Products Outstanding in Social Commerce Era
According to Forbes, Gen Z’s use of devices continues to increase, with 98 per cent owning a smartphone and averaging more than 4 hours a day on mobile apps. Gen Z has already moved beyond traditional eCommerce favoured by millennials and is used to social commerce.
In terms of products, the top picks in 2021 across DHgate’s social commerce matrix included: mini Bluetooth speakers, electric toothbrushes, grain storage boxes, electric hand sanitiser pumps, drones, stress-relieving bubble boards, moon-shape lamps, 3-in-1 magnetic USB cables, Lenovo LP40 wireless headphones, Christmas parent-child outfits, Lenovo home projectors, Xiaomi smart bracelets, electric garlic mashers, whisks, juicers, and mobile phone cases.
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