what3words has announced the acquisition of speed-focused address validation software company Swiftcomplete. Swiftcomplete will now be brought into the what3words family, aligned on a global mission to help simplify location input and communication.
Swiftcomplete has partnered with what3words since 2021, offering retailers and their customers an intuitive way to specify precise delivery locations alongside street addresses. This strategic acquisition marks an exciting new chapter for what3words, as it strengthens its position in the eCommerce location services sector, driving innovation, precision, and efficiency at scale.
In today’s competitive eCommerce landscape, a fast and seamless checkout experience is essential, yet address-related issues remain a significant challenge. Incomplete, inaccurate and incorrect delivery details often cause delays, failed deliveries, and checkout abandonment, leading to customer and carrier frustration. Swiftcomplete’s cutting-edge address validation technology combined with what3words’ innovative system provides a simple solution – ensuring customers can input precise delivery locations with ease.
Swiftcomplete adds a powerful autocomplete and validation layer to address entry fields, capturing accurate delivery information upfront. Built to be faster and more comprehensive than other address validation solutions, Swiftcomplete is a scalable choice for businesses that need reliability without compromising user experience. Due to major technical innovations specific to Swiftcomplete, technical infrastructure costs are minuscule; this enables huge cost savings to be passed onto customers versus standard market pricing.
Chris Winfield, founder of Swiftcomplete (and who joins what3words as Chief Research Officer), comments: “Swiftcomplete’s mission has always been to make address entry as smooth and simple as possible. Now with the global reach and ambition of what3words, we’re excited to continue to push boundaries and bring this innovation to businesses worldwide.”
Chris Sheldrick, co-founder and CEO of what3words adds: “By adding Swiftcomplete to the what3words family, we’re able to offer a consolidated address entry solution for e-commerce that solves one of its most persistent challenges: inaccurate addressing. Together, we’re empowering businesses around the world to offer faster, more reliable deliveries to precise locations, unlocking new levels of efficiency and customer satisfaction.”
DPD, DHL, Aramex and Evri are among the adopters of what3words, which is also used by millions worldwide to provide precise locations for deliveries, navigation, and more. Individuals can find a what3words address by searching their street address in the app. They can then add the corresponding what3words address to checkout pages with retailers who have turned on the feature.
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