Whistl, a provider of business mail, direct mail and doordrop services, is the first downstream access provider to back the new PrintGreen initiative where key industry players are collaborating to educate brands and agencies on the sustainability of print-based communications.
Historically there has been a lack of understanding about the sustainability of the print communication channel and PrintGreen will promote the facts-based transparency, circularity and accountability of the medium’s environmental impact.
PrintGreen has launched a free carbon calculation tool, developed in partnership with CarbonQuota, to enable users to assess the carbon footprint of a campaign by selecting paper type, weight, pagination, volume, and mailing specifications to receive an instant impact assessment.
The first phase of PrintGreen will focus on commercial print and direct mail, with ambitions to expand into point-of-sale, packaging, and other print sectors. Long-term plans include expanding beyond the UK, first into Europe and then globally.
Jen Rufus, Head of Product Strategy and Industry Engagement, Whistl said: “PrintGreen is a great resource, pushing print as a credible eco-friendly alternative to digital, with a brilliant tool giving customers guidance about the carbon footprint of their campaigns, at a time when sustainability is top of everyone’s agenda.
“Using the print carbon calculator is an initial step for us to help support our customers better understand their carbon footprint for direct mail or door drops, and the additional ROI benefit, encouraging continued use of these sustainable media channels.”
“PrintGreen is very much aligned to Whistl’s own sustainability agenda to be Net Zero by 2045, so being part of the supply chain it was a no brainer in terms of being a ‘supporter.”
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