Whistl Doordrop Media has won Silver in the Direct Marketing category for its work on the Good morning from belVita campaign. The award win was announced at Institute of Promotional Marketing annual COGS awards ceremony held in London. The COGS Awards recognise the contribution made by marketing services providers to the success of promotional campaigns.
The award winning in-home product sampling campaign saw a national campaign with samples delivered targeting new and lapsed buyers. The campaign resulted in high levels of reported claimed purchase and intent to purchase during the campaign period.
Mark Davies, managing director of Whistl Doordrop Media, said: “Our unique ability to create sophisticated targeted campaigns focused on the consumer in the home where the product is consumed has proved again to be award winning. This award recognises the power of in-home sampling as a cost effective and successful way to build awareness of a brand and to increase sales.”
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