Leafletdrop, the self-service leaflet web-platform from Whistl Doordrop Media, has hit the 200 million item mark in only four years since its launch.
Over 800 clients have signed up to the platform which enables organisations to target over 29 million UK households with geographic based leaflet marketing campaigns from their desktop either at home or in the office.
During the year what3words used Leafletdrop as part of an integrated broadcast campaign to raise awareness. Their simple postcard creative used both QR codes and URLs to encourage recipients to identify their own unique three-word address for their property. The campaign drove thousands of QR code scans and delivered significant uplifts in website visits coinciding with the weeks of distribution.
Oddbox, another client using Leafletdrop, was the bronze winner of the Direct Marketing Association DMA Award for best use of unaddressed print category.
Originally conceived for SMEs wanting to cost-effectively target their local markets, the tool has become increasingly popular with national, digital-first brands such as Oddbox and what3words looking to target locally.
The sectors that are big users of Leafletdrop include: home services and improvements retail, charities, political parties, health and beauty and travel.
Mark Davies, managing director of Whistl Doordrop Media, said: “We are thrilled that Leafletdrop has now hit the 200 million mark for delivered leaflets. It is growing strongly and meeting the needs of self-serve SMEs and marketers. We have proven its power in delivering results, cost-effectively, for geographically targeted either standalone or integrated marketing campaigns.
Leafletdrop has been designed to be simple to use. Once the target households have been identified, businesses can schedule distribution, organise print and pay online on a single platform for a single fee – reducing the need to deal with a multitude of suppliers.”