White Stuff runs “nutty” promotion to boost revamped website

White Stuff runs “nutty” promotion to boost revamped website

Clothing cataloguer/retailer White Stuff has redesigned its
website, improving navigation and adding sections for
best-sellers and new arrivals. The site also features clearer and
more-detailed product images and a rolling zoom function.

Coinciding with the relaunch, and the release of its autumn
catalogue is White Stuff’s biggest-ever customer competition to
date, Nuts About WhiteStuff.com. A treasure hunt with a prize of
£5,000 in cash will roll out in September and October, with
the company handing out more than 30,000 bags of nuts to
passers-by in shopping areas as well as offering discounts

White Stuff also recently announced that its first-quarter sales
were up 46 per cent from last year, to £12 million. As a
result, it has called off its search for external capital.



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