Natural food brand and online store Whole Food Earth has acquired a healthy breakfast staples and snack firm.
Raw Gorilla is considered to be an “excellent fit” for the group’s portfolio, offering a range of no-added-sugar granola and low-carb chocolate.
In previous years, the brand has secured listings in the likes of Ocado and Healthy Supplies.
Raw Gorilla marks the second acquisition completed by Whole Food Earth in the past year. Last December (2022), the retailer bought The Vegan Kind, with vegankind.com operating a marketplace for vegan brands and small businesses.
Tiago Pita, eCommerce director of Whole Food Earth, said: “Our brand provides ethically sourced, nutritious, affordable organic ingredients to UK families.
“With the addition of Raw Gorilla, we will be offering naturally processed and protein-rich foods that are essential for a healthy lifestyle.”
Whole Food Earth is headquartered in Ramsgate, while Raw Gorilla is based in London. Both sell products across the UK.
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