Organic and natural food and goods retailer Whole Foods Market is turning its back on the consumerism synonymous with Black Friday by asking shoppers to slow their spending and donate to youth homelessness charity Centrepoint, for a second year.
As a rebuff against the growing trend of deep discounts designed to get customers in store Whole Foods Market is re-naming the day to “Give Back Friday!”. The fundraising drive will see Whole Foods Market donating 5 per cent of its daily gross sales. The giving doesn’t stop there though, as Centrepoint is Whole Foods Market’s chosen Christmas charity for the second year running and customers will be able to add donations to their bill at all store till points throughout November and December.
Whole Foods Market raised £31,946 during last year’s campaign and targets are set high again this year, as an official corporate sponsor as part of Centrepoint’s partnership with the Evening
Standard.
Benjamin Woodgate, Marketing Coordinator at Whole Foods Market comments on the partnership: “We are proud and delighted to be partnering with Centrepoint during the festive season for the second year running. At Whole Foods Market we have a humble appreciation for the efforts of the Centrepoint team throughout the year but especially during the Christmas period and winter months. We are always overwhelmed with the incredible generosity from our customers when it comes to our higher purpose, and already we have seen this giving through donations in
our London store till points. As a main rallying day during the campaign, we’re going against the Black Friday retail trend of deep discounts and instead, we’re donating 5% of our daily gross sales to Centrepoint – we encourage everyone to shop with us on Friday 25th for Give Back Friday.”
- It provides accommodation-based and floating support services in London and the North of England.
- Centrepoint’s work is about more than just providing a safe bed for the night; Centrepoint helps young people to turn their lives around by gaining essential life skills; tackling their physical and mental health issues and moving into education or employment.
- Through policy work, Centrepoint aims to influence public policy, campaigning on behalf of the young people it supports and homeless young people throughout the UK.
- Founded in 1969, Centrepoint has helped more than 116,000 homeless young people.
- HRH The Duke of Cambridge became Centrepoint’s Patron in 2005.
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