The Tapestry Agency has announced a partnership with WHSmith to support one of the world’s oldest retail chains in bolstering its multi-channel marketing strategy.
WHSmith, a leading and much-loved brand, selling books, stationery, toys and games, and many more products, has expanded its consumer channels over the decades, and now with the support of The Tapestry Agency, WHSmith.co.uk is able to pull together and continuously monitor customer data across all channels to form a single customer view, helping marketing teams to drive more informed decisions to engage with online audiences.
By tapping into Tapestry’s customer data platform, as well as decades of data marketing expertise, the retailer can determine exactly how to optimise online engagement tactics as part of a wider growth strategy.
Co-founder and CEO of The Tapestry Agency, Robert Colquhoun, commented: “As one of the world’s leading multi-channel retailers, WHSmith recognise the importance of strengthening their marketing strategy around such a rapidly-growing channel – particularly as the pandemic is driving an explosion in eCommerce. We’re delighted to be part of the brand’s ambitious plans for growth, helping them make the most of their online channel to reach this growing customer base.”
Robert McCarthy, eCommerce Director at WHSmith, commented: “We’re pleased to be working with The Tapestry Agency to build a strategic growth plan that supports our e-commerce channel and further develops our customer experience and offer. Tapestry’s ability to provide insights based on their own client side knowledge and retail experience will enable us to make more informed decisions.”
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