Wickes has launched an offering of 4000+ products across its best selling categories for its own store on eBay. It is testing the site for an initial six months in the belief that it will support both customer acquisition and retention.
“We’re customer curious at Wickes and do a great deal of work to understand why and how our customers shop,” said Gary Kibble, chief marketing & digital officer, Wickes. “We know that home improvers are always on the hunt for inspiration in creating a beautiful home and will source products from a wide variety of sellers to create their perfect space.
“By launching with eBay we can introduce even more home improvers to the Wickes brand and help them feel house proud. The collaboration will help us understand the home improvement customer further and inform more channel opportunities in the future.”