Everyday household and garden retailer, wilko, has extended its contract and commitment to home delivery with fulfilment provider, GXO to June 2026.
This is the latest move in the retailer’s omnichannel transformation, which focuses on offering customers even more convenient ways to shop across all its channels, including its 400 stores nationwide. wilko is currently focused on ensuring its stores and online offering work in harmony. In February 2023 wilko launched its Click and Collect service, which now accounts for 42 per cent of all online orders and, as a signpost to stores for customers. The collection time for this service was recently improved, meaning items can be ready for pick-up in just two hours.
Other recent digital improvements and strategic partnerships include adding Clearpay to its online checkout, with further initiatives focused on customer convenience and flexibility launching almost weekly. And, the investment in removing friction, delivering on convenience, expectations and building lasting relationships with customers is showing early signs of success with year on year digital sales up 50 per cent on average across the last eight weeks.
Ben Exall, digital & marketing director at wilko, said: “The GXO work has been key to the acceleration of wilko’s omnichannel transformation and that’s why we’re delighted to extend our contract with the business until 2026.
“Our stores remain the cornerstone of our business and we’ve always been a one-stop-shop for all our customers everyday household and garden jobs, but now we’re able to offer more great value products, readily available to shop, wherever the consumer wants, through fulfilment experience optimisation, ease of find & research, checkout, payment and aftercare initiatives.
“This contract extension accompanies a raft of recent announcements. Investing in improving our customer experience both digitally and in-store is at the heart of our turnaround strategy.”
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