Wirecard has won Swarovski Crystal Worlds as a new customer for Alipay payments, China’s leading mobile payment solution. The Chinese payment method will be integrated into Swarovski Crystal Worlds’ till systems with the help of Wirecard’s Alipay Barcode Payment technology. Within the framework of this collaboration, Wirecard will provide acceptance and assume responsibility for fully settling transactions. The integrated technology can be expanded flexibly to be included at further points of sale within other stores – including those abroad.
Swarovski Crystal Worlds will now be able to capitalise even further on the Chinese tourism boom at Wattens (in the Tyrol region of Austria) and at Swarovski Crystal Worlds stores in Innsbruck and Vienna. More than eight million Chinese tourists travel to Europe each year, spending an average of over EUR 3,000 per trip on shopping. Brand awareness is the decisive factor in what Chinese tourists buy. Crystal jewellery and watches are also among their most sought-after items. In this context, Swarovski can establish itself as an attractive supplier for Chinese consumers. In accepting Alipay payments, Swarovski stands to benefit from the trust of a young, online-savvy and financially strong target group. Retailers offering Alipay via Wirecard report the average transaction volume for individual purchases is approximately EUR 750. The largest single transaction paid for using Alipay via Wirecard to date amounted to around EUR 40,000.
Rita Liu, head of Alipay EMEA: “Among Chinese tourists, Swarovski is one of the best-known European brands. Accepting Alipay will definitely offer Chinese customers an even better shopping experience as the Discovery platform leads users to nearby Swarovski stores and the payment process is as convenient abroad as it is in China.”
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