Big Data for Humans has signed an agreement with WoolOvers, to help build a customer marketing program across all its channels.
The global online knitwear company will be adopting Big Data For Humans’ Customer Graph to power its strategy, putting deep customer knowledge at the heart of its business and enabling marketing teams to create and automate powerful customer marketing campaigns.
WoolOvers has over one million customers for its men’s and ladies’ classic and contemporary knitwear, and has dedicated websites for the UK, Canada, USA, Australia, New Zealand, France, Germany and Russia.
Martin Francis, chief customer officer of WoolOvers said: ‘We’ve identified that using data to become more targeted in our communications is a game changer in 2017 and we believe
that Big Data For Humans is the perfect strategic partner to help us do this. Already through the planning stage of our contract, we’ve identified activities where we’ll target significant sales uplifts, as well as increasing customer satisfaction.’
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