PSE Offline Marketing (PSE) has announced that it aims to achieve Carbon Neutral status by the end of 2023, in its ongoing drive for sustainable working.
The family-owned and run business, headquartered in Droitwich, has also pledged to have its formal Environmental, Social and Governance (ESG) strategy in place by the end of this year.
It has introduced a range of measures to reduce its emissions, including carbon offsetting for paper used in its marketing campaigns; the rollout of an electric car fleet; and reforestation initiatives – planting trees as a direct response to customer purchases.
Phil Newton, Chairman of PSE Offline Marketing said: “There are no prizes for guessing that paper is an integral part of our service offering. It has received a lot of negative press; however, as a material, when sourced from the right place, has been a very sustainable solution for many years.
“What we need to remember is that it’s no longer ‘doing enough’ to just get material from a sustainable source, which is why we are reviewing the whole offline marketing journey, in detail, to see where else we can make environmental improvements.
“We are excited to have begun our journey to becoming Carbon Neutral, a destination we hope to reach by the end of next year, and we look forward to announcing our future plans and official strategy.”
PSE Offline Marketing, which was established in 1995 by brothers Phil and Rob Newton, specialises in strategically using clients’ data to create profitable offline marketing campaigns, including direct mail and door drops, working with brands such as Hello Fresh, Radley, The Football Association, QVC and Mr & Mrs Smith to promote their business and increase enquiries and sales.