Worldline has announced a partnership with Livescale. Live shopping, a trend in which retailers, influencers, or celebrities promote and discuss products and services with shoppers via live streaming video, is proving to be one of the fastest growing phenomena in eCommerce today. Together Worldline and Livescale will offer an embedded commerce solution with seamless in-video checkout capabilities across social media and websites, which will support 150 online payment methods so shoppers can pay as they like.
Live shopping has emerged from China as one of the hottest trends in eCommerce. On the popular Chinese shopping platform Taobao over 50 per cent of its 800 million customers use live streaming eCommerce. For Chinese eCommerce businesses live shopping is becoming a standard toolkit to sell online and particularly within fashion and cosmetics. Its popularity is growing exponentially across the globe and has gained traction in more mature markets such as the United States and Europe, especially as widespread lockdowns have forced physical stores to find new ways to engage with consumers. Live shopping is seeing impressive payment volumes and engagement with Livescale reporting boosting brands sales by a factor of three to six, a conversion rate up of 39 per cent and new customer acquisition rate of up to 40 per cent. This bodes well for future sales.
The statistics speak volumes. L’Oréal, an early adopter of the Worldline / Livescale Live Shopping solution in Canada, saw a 300 per cent increase in sales in one hour of live shopping compared to one day of eCommerce activity, an average of 40 per cent engagement across all events to date and a 50 per cent boost in new customers. In addition, sales during Lancôme’s special Singles Day event in Canada exceeded expectations, earning a mention in Vogue Business’ holiday trend analysis for 2020.
Jie Xue, Product Manager Innovations at Worldline Digital Commerce commented on the partnership: “The launch of this new initiative is a step change in the way customers will interact with brands in the future. Consumer behavior has changed dramatically over the past few years, and the Covid-19 pandemic has further accelerated the digitalization of retail. Enabling customers to purchase seamlessly without friction and at pace will increase transaction volumes and substantially improve the customer experience.”
Madison Schill, Communications at Livescale, said: “Our market-leading partnership with Worldline underscores one of the key differentiators in our offering at Livescale: embedded commerce and a seamless path to purchase, which we are proud to pioneer in an expanding and diverse global market. By joining forces with Worldline, we provide brands an unparalleled offering built upon a proven model – the fruits of which ensure global brands will push the envelope in customer loyalty, interaction and sales for years to come.”
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