World’s most effective air-purification system launches in UK


World’s most effective air-purification system launches in UK

Sustainability technology company OVER has launched CrossField, an advanced sustainable filter-free air purification system, in the UK. Through CrossField technology businesses and homeowners will have access to an effective  air filtration system, helping combat airborne viruses and bacteria, including COVID-19. CrossField uses UV-light and electrostatic plates to capture and deactivate microorganisms and polluted air particles, producing 99.9 per cent air purification effectiveness, the highest inactivation rate ever achieved by any purifying technology.

By combining electrostatic fields with UV-rays to capture indoor air pollutants, the filtration technology removes the requirement for HEPA or ULPA filters, which are traditionally replaced and discarded at least every four months. In 2021, over a 2.5million non-recyclable filters were released into the environment, representing 7500m2 of waste. Covering more than 330 football pitches. Crossfield’s offering for home and commercial environments, such as shopping centres, offices and schools through AirFrame and AirFlow, provides UK consumers and businesses with the most pioneering and cost-effective sustainable air filtration system.

Adriano Cerocchi, CEO & co-founder of OVER, said; “Sustainable technology is a core tenet of OVER and we view the launch of CrossField as a significant step in the drive for a greener, no waste society, where state-of-the-art technology serves a higher purpose. We are what we eat is now in the mainstream psyche, and our aim is to ensure that people recognise that we are also what we breathe. By utilising technology to help create a cleaner environment, we can drive towards a sustainable future while helping protect ourselves today.”

Founded as a spin-off of the laboratories of Sapienza of Rome in 2012, OVER committed to developing cutting-edge technology that helps drive a sustainable tomorrow. By 2020, the company had reached €4.56m in revenue, an increase of 31 per cent year on year.

Adriano Cerocchi commented: “As the world continues to adjust to the post-COVID-19 world, indoor public spaces are compelled to improve the level of air filtration to help stem the spread of the virus. Additionally, we face significant environmental challenges around the world and sustainable solutions must be a key focus over the next decade. Innovative and, more importantly, sustainable technology will play a crucial role as we aim to move to a carbon-neutral society that not only lessens negative environmental impact but also helps protect the public.”

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