WOW! Stuff has announced that it has become part of the Troy Companies group, which comes as a partial exit for minority equity investor BGF. The move will enable WOW! Stuff to access new investment with which to target 200 per cent plus growth over the next 24 months.
John Huiberts, CEO, Troy Companies, said: “We are so excited that Wow! Stuff has joined the Troy family of companies. We have created a world-class manufacturing and logistics operation and have the scale and support to amplify Wow! Stuff’s business whilst keeping the brand’s DNA intact. This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally.”
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