Wunderkind, formerly BounceX, has announced the acquisition of SmarterHQ, a segmentation and orchestration engine for enterprise eCommerce.
With Wunderkind, retailers can already unlock a performance marketing channel by delivering one-to-one messages at scale across email and SMS. Wunderkind combines next-generation identity resolution with world-class strategy to drive up to 25 per cent of total digital revenue for retailers while growing their marketable lists across channels.
SmarterHQ enables retailers to aggregate their in-store, online and in-app data and leverage it across channels. Marketers and eCommerce teams can instantly and confidently segment even the most detailed audiences to create tailored messages with unmatched customisation.
The two businesses share a vision of building products that provide extreme value to marketers and eCommerce teams. Both count some of the largest global retailers as their clients, including Bloomingdale’s, Uniqlo, SONOS and HelloFresh, who are transforming their businesses by providing one-to-one experiences at scale.
The acquisition will speed Wunderkind’s ability to ship new, high-impact products for enterprise retailers. The initial integration will leverage SmarterHQ’s robust segmentation for Wunderkind’s SMS platform, giving brands the customisation they need to deliver SMS at scale.
Ryan Urban, CEO of Wunderkind, said: “We went on the offense after Covid-19 hit and turned a trying time into a year of explosive growth, both for us and our clients. Ultimately, we’re in the business of revenue. And this acquisition will allow us to drive a lot more revenue for enterprise retailers and will strengthen our partnerships with the major marketing clouds.”
Wulfric Light-Wilkinson, General Manager EMEA at Wunderkind, commented: “UK retailers recognise the need to enhance one-to-one experiences to grow their businesses in order to capitalise on accelerated and sustained consumer demand for online. Data aggregation, customisation and the ability to deliver personalised experiences at scale are the fundamental cornerstones to achieving that. This strategic move means our combined capabilities can offer brands and retailers in-depth segmentation at scale—providing them personalisation strategies that are truly one-to-one and support supercharged eCommerce growth.”
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