Yext Joins the MACH Alliance

Yext Joins the MACH Alliance

Yext, has joined the MACH Alliance, a not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems. Inclusion in the MACH Alliance certifies that Yext meets the MACH standard of modern technology: microservices based, API-first, cloud-native SaaS, and headless.

“We’re excited to partner with other members of the MACH Alliance as we encourage the transition away from legacy, monolithic infrastructure to best-of-breed technology ecosystems that provide the agility to remain relevant as business strategies evolve and customer needs change,” said Marc Ferrentino, President and Chief Operating Officer at Yext. “For years, we’ve innovated and built our Answers Platform with robust out-of-the-box integrations and an open MACH architecture. Now we have an industry certification to prove it. Our customers can look at our membership in the MACH Alliance and confidently know that they can use Yext products with their CDP, commerce platform, business intelligence tools, and more.”

“With its composable, AI-enabled digital experience platform, Yext is well positioned to accelerate the adoption of MACH principles,” said Casper Rasmussen, President of MACH Alliance. “Enterprises can pick and choose any combination of Yext products while maintaining the flexibility to integrate with other best-of-breed vendors. This open architecture and interoperability between systems is an essential component of MACH and a prerequisite for any business looking to future-proof its tech stack and thrive in the digital age.”


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