Yieldify today launched Dynamic Social Proof – triggered onsite messages that use live website traffic data to show the number of other shoppers viewing products in real time. The feature is the latest release for the Yieldify Conversion Platform, which provides eCommerce marketers with a suite of easy-to-use tools to create customer journeys that increase conversions, capture leads and grow customer value.
Dynamic Social Proof capitalises on the powerful conversion drivers of urgency and FOMO (fear of missing out, which has caused68 per cent of millennials to make a purchase) by showing a shopper how many other visitors are viewing the same item in real time. The number of other browsers can be shown subtly on a Notification in the corner of the screen, or made prominent in a full Overlay, according to the marketer’s priorities.
The feature is available immediately to all new and existing customers on the Yieldify Conversion Platform, which was launched in February this year to empower eCommerce marketers to deliver smart and simple onsite messages triggered by visitor behaviour. Dynamic Social Proof campaigns are easy to create on the platform, requiring no coding or additional integrations.
Rob Burr, eCommerce Manager at Pentland Brands – who uses Dynamic Social Proof on the Kickers website – says: “We’ve been excited to see the impact of Dynamic Social Proof, which has given us an 18 per cent lift in conversions so far. It’s an inventive way to give browsing shoppers just the nudge they need towards making their purchase without having to offer a discount, and it really enhances the customer journey.”
Rob Young, Head of eCommerce at women’s footwear brand Butterfly Twists says: “You can already see that Dynamic Social Proof has driven new revenue for us – an 11 per cent uplift in
conversions. It’s great to have simple technology in place that can encourage sales and we’re excited to see what the Yieldify Conversion Platform will bring us next.”
Jay Radia, Yieldify CEO added: “With Dynamic Social Proof, our customers are using simple but powerful elements of behavioural psychology to drive conversions, which really speaks to how e-commerce sites need to be increasingly sophisticated in their approach to the customer journey. To survive in this market, it’s no longer enough to reach for discounting – you need to understand the drivers behind every interaction and make them work for both your business and your customer.”
Among the brightest lights in UK marketing technology, Yieldify raised $6 million in May of this year, adding to the $11.5 million already received from GV and Softbank Capital in 2015. It also recently appointed marketing technology veteran John Giulianias Chairman.
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