Yorks distillery targets Chinese market


Yorks distillery targets Chinese market

Harrogate Tipple is taking its Downton Abbey branded gin and whisky into the Chinese market via the Great British Food Store on the WeChat platform. The Great British Food Store is already selling 20 UK food and drink brands on the platform which has a user base of 1.2 billion.

Steven Green, managing director of Harrogate Tipple, based at Ripley Village, said: “The story of a little company like ours – there are just four of us – going to China with our Downton Abbey branded gins and whisky is just fantastic for this area.”

The products are shipped to Elanders’ bonded warehouse in Shanghai where they are labelled in Chinese and can be directly shipped to Chinese customers ordering.

Elanders managing director, Kevin Rogers said: “This cross-border eCommerce offers the simplest model for UK brands to sell to Chinese consumers and expand their export footprint. As the Chinese travel, they get a taste and palate for foreign goods, and they have a really good affinity with the UK. They see British products as having heritage and high quality. This initiative by Business West is right on the money because eCommerce in China is just insane. They buy everything online and WeChat is a very powerful tool.”

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