Zalando, Europe’s leading online platform for fashion and lifestyle, and Sephora, a leading omnichannel prestige beauty retailer, have formed a strategic partnership to create an online prestige beauty destination for millions of Zalando customers and reinvent how they shop beauty online.
The partnership brings together Zalando’s customer experience and deep eCommerce expertise with Sephora’s carefully curated assortment of several thousand beauty products from more than 300 prestige and exclusive brands, beauty expertise and marketing power in prestige beauty. Starting in Germany in Q4 2021, the partnership is set to be rolled out to other Zalando markets as of 2022.
Operating in 35 countries and 2,000 stores globally, including more than 1,000 in Europe, Sephora is the beauty industry’s most renowned global innovator, with its cutting-edge curation of brands, including emerging categories like “Good for”, and a vast community of beauty fans for its editorialised offer. Zalando provides an extensive assortment of more than 4,000 fashion and lifestyle brands to 42 million active customers in 20 markets across Europe, paired with convenience in delivery, payments and returns. Together, Sephora and Zalando will create a new, innovative online Prestige Beauty experience for millions of Zalando customers, connecting Sephora’s highly curated prestige beauty assortment to the Zalando platform.
David Schneider, Zalando Co-CEO, comments: “Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe. As a one-stop destination for fashion and lifestyle, we want to empower and inspire Zalando customers to find the perfect choice of fashion and beauty in one place and at the same time give our brand partners a platform for their digital success. Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.”
Martin Brok, President and CEO of Sephora, adds: “Fifty years after opening its first store, Sephora once again disrupts prestige beauty by joining forces with Zalando to create the ultimate online prestige beauty destination for Zalando’s 42 million active customers. This partnership illustrates our ambition to relentlessly innovate to delight our customers better than anyone else. Zalando, which today is the most successful online fashion platform in Europe, is the ideal partner for us to continue to inspire customers. By bringing together fashion, accessories, and prestige beauty under one roof, we will offer them the best destination to ‘look great and feel great’, in a unique premium environment. This partnership is a key step in our European growth strategy and illustrates our vision for the future of Beauty and Retail”.
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