Zalando has confirmed that it is closing its private labels business zLabels on April 1st. It will transfer a significant number of its employees from the zLabels business unit into other parts of its business.
Co-chief executive David Schneider commented; “zLabels was founded in 2010 in order to fill the ‘blank spots’ in our assortment, offering our customers products that were not being provided by our partner brands. In the last 10 years, our business has become more attractive to both customers and brands. Since we are committed to our platform strategy, and as we continuously onboard new brands and verticals, we decided to refine our assortment including our own labels.”
The online retailer says it will retain 11 of its private brands and review them at a later date.
Share