Weird Fish says that it generated an 84 per cent increase in its online sales last year, with like-for-like sales over the summer months rising by 11 per cent. The business is now focusing on driving further investment in its digital capabilities with a new customer management platform, improving user experience and producing more video content for a new YouTube channel.
Ben Mercier, customer director, Weirdfish said: “We recognised the need to be agile throughout lockdown and continually adapt in line with changing market conditions, so decided to heavily invest in our digital channels and marketing throughout 2020.”
Managing director John Stockton added: “Our digital progression was turbo-charged during lockdown. The relaxed easy-going lifestyle ranges we offer really found favour with existing loyal followers, as well as attracting many new customers. We expect that growth to continue as we add more sustainable ranges in 2021.”