Cath Kidston has chosen Poppy Delevingne as the face of its latest fashion collection as it moves to return its business back to profit after losses grew to £10.5 million. Delevingne has worked with Laura Ashley, Louis Vuitton and Burberry and will, the retailer hopes, attract a younger audience to its offering. CEO Melinda Paraie said: “We’re delighted that Poppy is the face of our campaign. She’s a well respected model and actress who brings a youthful spirit to the brand.”
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