koffer-direkt.de GmbH & Co.KG, a leading
online luggage retailer has become
Intershop’s newest client. The company is switching
from Oxid eSalesand chose Intershop 7 for its scalability..
As a company that started out with traditional in-store sales, koffer-direkt.de
attaches great importance on targeting campaigns via its use of analytics. Once implemented,the
new solution and its integrated content management
system will provide the company with even better campaign management resources
to support these activities. Dennis Heidtmann, a partner in
koffer-direkt.de,said “If we are to build on our position as the market leader,
we have to have a shop that will stand the test of time. We therefore decided
to discard our existing platform and switch to Intershop 7. Intershop not only
meets our complex growth and stability requirements, it also offers us all the
options an internationally-oriented company looks for.
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