DCA president Nigel Swabey will be joining the panel discussing marketing attribution at the DCA’s Silver Market Lifestyle Day on 14th March. The event, being staged at The Queen’s Club, Barons Court, will focus on a range of topics pertinent to improving marketing campaign performance across multiple channels including direct mail, catalogues, TV and online media. During the afternoon of the event, delegates who market gardening products are being offered a focused break-out led by horticultural market specialist and DCA executive board member Martin Harvey. This will include analysis of the demise of former sector giant Bakker as well as discussion on other pertinent topics. Limited places are available to DCA members as well as those from the sector.
Share