Ted Baker is buying back the licence for its footwear brand from Pentland Brands after a 17 year relationship. It will pay £13 million for the No Ordinary Shoes and No Ordinary Shoes USA licences plus an additional fee on the proposed 31st December completion date.
CEO & founder of Ted Baker, Ray Kelvin said: “This is an exciting opportunity for us to drive further growth in our footwear business by leveraging our global footprint and infrastructure in line with our strategy to grow Ted Baker as a global lifestyle brand.”
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