Media Watch May/June 2014


Mokrynski International is offering the refreshed file of 0-12 month buyers from Graham & Green. 9,291 names are available and have bought from G&G’s eclectic interiors range. Graham & Green has been in business for 30 years and is renowned for its exotic, quirky statement pieces. Base rental is £130/000 with a charity rate set at £120/000.

Also from Go Direct Marketing is the Myakka file of past 24 month customers. Myakka is an ethical homewares business which specialises in solid hardwood furniture from India and Indonesia. With an average order value of £250 customers are primarily upmarket females, although there are also male
customers. Rental for 0-12 month names is £140/000 and for 13- 24 month customers it is £130/000.

Gardening product buyers are always in demand and Go Direct is offering both the Thompson & Morgan young plants and seed buyers list as well as Harrod Horticultural’s gardening products buyers. The T&M file comprises nearly 82,000 female and 59,000 male 0-12 month buyers with each having spent an average of £36. Primarily aged 50+ and retired. Meanwhile, Harrod Horticultual buyers have spent an average of £60 on quality gardening aids like fruit and vegetable cages. Raised beds and obelisks, they too are aged 50+ in the main and there are just under 8,000 past 12 months and 9,60 13-24 months buyers.

Baukjen is an upmarket fashion brand which typically enjoys a £150 average order value from its direct marketing and online generated customers. Go Direct Marketing is offering its list of 10,917 customers for rental and recommends it for those targeting time pressed affluent women who enjoy the finer things in life. Base rental is £140/000.

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