RichRelevance has been selected by UK fashion retailer East,
and European fashion and lifestyle site, 3 Suisses, to deliver a customisable
online shopping experience. By using the service, both companies will be able
to tap into real-time data to tailor different style recommendations and help
online shoppers find what they need quickly and efficiently. RichRelevance will
use its RichRecs solution on both sites enabling the up-sell and cross-sell of merchandise
to increase sales and average order values. Since launching in London in 1984,
East has over 100 stores and concessions across the UK. 3 Suisses is a subsidiary of 3SI group and, in
France, 80 per cent of its revenue is generated through the online channel.
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